Where would the world that people live in today be if there was no dedicated research? There would have been no or little medicine. Genealogists would have not been existing, the Lehi, Utah-based privately held online company called Ancestry.com wouldn’t be here today. No one would be reading this article now because it took some research when composing it. For marketing strategists and businesses, it would have been a trial and error game.
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Internet gambling companies rely on research reports heavily to identify trends and then take advantage of the newest player-friendly technologies. That is exactly what IDA (Industry Data Analytics) was thinking of when they took months researching all iGaming growth facets from 2013 to 2107. The final outcome was the composition of a comprehensive report known as Casino and Gaming Market 2018 to 2023 – Opportunities and Forecast.
The study is divided into segments by game type, access technology, and region. Gaming verticals include card games, table games, slots, slots, sports, and much more. Access technology means the preference of mobile (tablet and smartphone) devices and laptop/desktop in accessing the games.
The Future of Online Desktop and Mobile Gambling
One of the most interesting findings is the predicted growth rate of online desktop and mobile gambling. For many years, online gaming was exclusive to laptop and desktop computers. The birth of circa 2007, the touch-screen mobile technology, took almost ten years to catch on. In recent years, people have witnessed a major shift, particularly in the desktop-to-mobile players’ ratio.
In 2007, mobile gaming ultimately overtook the top position and beat out the desktop variety. The Industry Data Analytics is now anticipating that both platforms will continue seeing an increase in the usage in the next few years, though notably higher in the segment of mobile. From 2018 to 2016, Industry Data Analytics predicts that the mobile gambling sector will experience a compound annual growth rate of 16 percent. A competitive gain of 6 percent is in the forecast for desktop gaming.
Online Gambling Verticals That Are Favorites to Experience Higher Growth Rate
Sports betting has always been and still is the world’s most popular form of betting. That is a fact and it does not look like it will change anytime soon. If anything, it will grow to astonishing heights over the coming few years.
The research that was conducted by Industry Data Analytics indicates a compound annual growth rate of 14 percent, but it does not appear they have considered the recent US Supreme Court’s Professional and Amateur Sports Protection Act of 1992 (PASPA) that provides for sports betting legalization in all the 50 states in the United States. The odds are that their data was collected before way before the critical alteration in the United States gambling law. Hence, the 14 percent growth rate in sports betting, regardless being the highest on IDA’s list, will probably experience more growth in the projection period.
The 2nd fastest growing online desktop and mobile gambling vertical is going to come by means of casino games. The tremendous popularity of slot machines plus consistent innovations among the creators of these games is going to attribute to the increase that is certain to happen. Researchers believe that online casino games are going to rise at a compound annual growth rate of 12 percent.
About Industry Data Analytics
Industry Data Analytics is a devoted team of experienced, in-depth market research analysts serving a wide range of industries. IDA expertise includes everything from eCommerce, technology, media, to pharmaceuticals and chemicals. With offices in the United States and India, their mission is providing quality research reports for decision-making process for clients, hence helping clients succeed.